The Art of Push Notifications


That time when your phone buzzes indicating you’ve got a new email or a new WhatsApp message or saying that there are new episodes available for your favorite show on Netflix – everyone using a mobile phone knows about push notifications, we generally call them app notifications or notifications. These are these instant popup messages that apps use to send microcontent to their users.

Interestingly, mobile phone users’ tend to pay attention to notifications as they just pop up even when the app is not running or even if the user may not be using the app actively. On the other hand, many users do get frustrated by regular notifications if they are very useful to them and may uninstall or stop using the app altogether.

If you have an app in the store, you probably already know a lot about these notifications. You probably might have triggered a dozen of them already using one of the modern tools like Google Firebase or OneSignal. Well, push notifications are more powerful than email, since there’s almost no friction for the users to check these notifications, a click on the notification banner would lead them to launch your app or a relevant screen in your app if you did a good job building the app right. However, the important thing to understand about notifications is when should you trigger them for your app so that they help the user and create more engagement with your app, rather than actually hurting the users.

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Case Study: Nyaaya – India’s Laws Explained

Nyaaya is a non-profit venture with a mission statement to demystify indian laws.  Their team approached us with a crystal clear problem statement during a hackathon. They wanted to make Indian law more understandable and accessible to the common man.


We set out to design and develop a mobile application as a solution to their problem. Mobile devices have truly become a commodity today and almost every person has access to it.

Here is how we approached the user experience and development of the app.


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App Audit – Optimize your mobile apps today!

So you have an app in the app store and are struggling with app installs, user signups, app engagement, active user counts and conversions? Have you put yourself in the shoes of an actual user that fits the target audience and used the app? You will be surprised to realise how you can have a completely different perspective in many situations.

It’s natural for someone who is close to the product to not notice obvious work-flow issues in your app. Perhaps your app just needs a better Onboarding? Let’s do an app audit to identify key areas of improvements in your application.

What is an App Audit?

App Audit - Optimize your mobile apps today!

App audit is a (timed) activity during which experts (in product strategy, design and development) do a thorough analysis of your app. This analysis is then used to make educated guesses (based on facts, research and data) and recommendations to optimize or tweak your app experience. This would help you identify positives and negatives of your app for a potential end-user.

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Case Study: Orai – Improve your speech content and delivery

Orai app team got in touch with us to develop app experience for their speech training artificial intelligence module. They were pursuing an interesting idea to solve a basic problem that many people have viz. fear of public speaking. Stripped down to the core, they wanted to build an app that would serve as a personal speech coach which would give positive reinforcement and real time personalized feedback as you practice your speech.

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Strategies to Build Viral apps

Many organizations look to build brand awareness or usability of their service or product through mobile apps. Some of them succeed in doing this effectively by relying on the virality factor. Users want to willing share the app or it’s content over the internet, with their social networks and even offline with their friends and family. Thus building the brand of the organisation and attracting thousands of potential customers to the the original service or product. In very successful cases, where the apps are designed and developed in the right way, the  brand building is so effective, that they cannot be achieved alternatively given sky-high marketing and advertising budgets.

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What is the right time to release an app update?

Mobile applications have become the first point of entry for a lot of new and old consumer services and products. Many popular technology, operations and finance companies have their mobile apps in the app store and are constantly innovating and redefining the way in which their business operates. What does this mean to the end user? Well, the end users’ life becomes easier as these services become more accessible and economical due to innovative ways of doing business. Few of the top players are going all-in on their mobile apps, with ‘mobile first’ or even ‘mobile only’ strategy for introducing and shaping their consumer offerings.

iPhone: when storage runs out while installing app

iPhone: when storage runs out while installing app

It is important to remember that the consumers’ mobile device may have limited memory capability (due to various reasons) and data / WiFi plans are still precious. Mobile app updates unlike website updates are more intrusive, they cost data and memory to the user. On an average an application would be atleast 5 to 7 MB (probably even more) in size, when the user downloads it from the store. Also, unlike other files, the complete application needs to be downloaded again for every app upgrade. (In the future, Google and Apple may introduce incremental upgrades where only new app functionality can be downloaded as an upgrade)

Many interested users have easy access to WiFi and have auto-updates turned on, but majority of them don’t. With this in mind, it becomes important to answer how often should these businesses release an app update — should it be every week, fortnightly, monthly or more.

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