Our Recipe for App Success
Your Tech Journey Starts Here
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Take the Journey with Us
Take a transformative journey with Extenova as we redefine the app development process. Our expert-driven framework seamlessly guides your project from an initial spark of an idea to a fully realized digital solution built for long-term growth.
Whether you’re a trailblazing entrepreneur or an established business leader, our tailored approach meets you where you are. By focusing on precision, strategic planning, and cutting-edge innovation, we ensure every step of the process maximizes value and positions your product for enduring success.
1

Initial Consult

  • Strategic project consultation
  • Understand product vision and business goals
  • Product scoping & roadmap
  • Align on goals, strategy, timelines, and success metrics
Step 1
Initial Consult
This phase focuses on laying a strong foundation for your project. It begins with in-depth discussions to clarify your objectives and the overarching vision for your product. Through careful planning and prioritization, we outline a clear roadmap, ensuring alignment on key goals, strategies, timelines, and success benchmarks.
Once everything is streamlined, the project officially begins, setting the stage for a collaborative and goal-oriented journey.
2

Design

  • App Strategy & User Experience (UX) Workshop
  • Define user requirements & key journeys
  • High fidelity mockups
  • Clickable design prototype
Step 2
Design phase
Our design process begins with a deep dive into understanding your goals, guiding us to identify user needs and the critical touchpoints of the app. We then move on to creating detailed, high-quality visuals that reflect the app’s core functionality and aesthetic.
Finally, we build interactive prototypes to provide a hands-on preview, ensuring the experience aligns perfectly with both user expectations and business objectives.
3

Dev & QA

  • Solution architecture
  • API & content integrations
  • Quality assurance & testing
  • Beta app for User Acceptance Testing (UAT)
  • Stakeholder feedback
Step 3
Development & QA phase
During the development phase, we craft a robust solution architecture tailored to your app’s needs, integrating APIs and content seamlessly.
Rigorous quality assurance ensures that every feature performs flawlessly, followed by thorough testing to catch any bugs or issues. A beta version is released for User Acceptance Testing (UAT), allowing stakeholders to provide valuable feedback, which helps us fine-tune the app for a smooth launch.
4

Launch

  • Pre-launch checklist
  • Production setup & hosting
  • App store submissions and compliance
  • Analytics & insights
Step 4
Launch phase
In the launch phase, we meticulously go through a pre-launch checklist to ensure everything is in place for a successful release. This includes setting up the production environment and hosting, followed by app store submissions and ensuring compliance with their guidelines.
Once live, we integrate analytics to gather actionable insights, providing ongoing visibility into the app’s performance and user behavior.
5

Refine & Iterate

  • Continuous improvement for business growth
  • App performance, compatibility & security updates
  • Maintain, support & innovate
Step 5
Refine & Iterate phase
Our process doesn’t end at launch. We focus on continuous improvement to drive business growth by regularly optimizing the app’s performance, ensuring compatibility with new platforms, and implementing security updates.​
We are committed to maintaining and supporting your app, continuously innovating to keep it ahead of the curve, and helping it evolve to meet changing market demands and user needs. This ongoing approach ensures your app remains relevant, reliable, and ready for long-term success.​
Strong Track Record
Partnering with businesses globally to build impactful, scalable products.

Kale Makeham
Founder @ MWMX Motocross Coaching

"I approached Extenova 12 months ago about a project and they have delivered on every promise since. As somebody who is new to the App design world, they have been accommodating and informative on the process and have been able to bring my ideas to life. Pankaj is fantastic to deal with and his team have delivered with quality time and time again."

Lucy Jackson
Founder @ Basic Girl's Guide, Jagger & Stone

"You guys have been so amazing and professional to work with. I have absolutely loved creating the Basic Girls Guide app with you. I really appreciate your professionalism and how amazing you've been to work with. I am so thankful!"

Clayton Musumeci
Director @ Move With Us

"It truly feels like Pankaj is an extension of my Team, not an external agency. We worked together from concept to delivery, and created a best-in-class product that allowed our business to scale to heights I only dreamt of. I cannot recommend their service enough."

Danish Dhamani
CEO @ Orai.com

"So far the best outsourcing experience. Pankaj I think your services were excellent. Kudos for excellent communication and project handling."