The fitness technology
company.
We build member platforms for gym chains and coaching-led fitness brands that have outgrown generic tools.
Talk directly with our CEO. 30 minutes. No obligation. No sales team.
300,000+ members on platforms we've shaped
Who we build for.
Fitness only. Gym chains, and coaching brands with a team.
You built the brand. It needs a platform of its own.
Founder-led coaching businesses with real scale: programming, nutrition, check-ins and billing under your name, built so your standards survive without your hands on every plan.
See how we work with coaching brandsYour members expect more than your club software gives them.
Multi-club governance, integration with the club software you already run, and members who expect what Strava and Sweat taught them to expect. Custom when your model demands it. Our own platform, under your name, when it doesn't.
See how we work with gym chainsA platform of your own, or ours under your name.
Coach-first tools were never built for chains. Chain tools were never built for coaching. We build for the gap between the two.
When your model is the moat.
For chains and coaching brands whose business runs on something no product carries. Built for you, around your model, not fitted to ours.
- Tailored to your workflows
- Custom features that fit your business model and coaching methods
- Fits the systems you already run
- Yours to keep, code and all
When you need the coaching layer, not a software project.
MyTrainerKit is our own coaching platform: a members' app and a coaching console that carry your name, for coaching-led gyms and coaching brands with a team. Programming, nutrition, check-ins, and the governance to run them across every club, or every coach. Built once, on a decade in this market. Live in four to six weeks. One operator at a time.
- Your brand, head to toe
- Runs alongside your booking and access systems as its own app
- Live in four to six weeks from signing
The Gym App Index
We measure this market.
Your members judge your app against the last app they opened, not against the gym down the road. So every month we put Australia's gym and coaching apps next to the ones already on their phones, and publish the numbers as they are.
What we make of the numbers
Your Members Don't Compare You to Other Gyms
Gym apps next to the consumer apps on the same phones: who ships, who is rated, and how wide the gap is.
The kind of features we build.
Workouts, nutrition, progress, notifications. In our own platform they come ready. In a custom build they are shaped to the business.
Evidence Based Training
From web app to the #1 native fitness platform. A 4+ year partnership helping Adam Sullivan's team deliver personalised training and nutrition to a growing audience.
Read the full story
Move With Us
(Formerly Bodies by Rachel)
From consultant to partner. Revolutionising fitness from e-books to interactive experiences, growing into a multi-million dollar business.
Read the full storyWhy Extenova is different.
We've spent a decade learning one market. That changes how we build.
Fitness only
No dating apps. No dog toys. No e-commerce side projects. Every platform, all fitness. That's how we know your market better than you expect.
What 300,000+ users taught us
We've seen onboarding, retention, and monetization across every platform we've shaped. We know what works, and what kills a fitness app in 30 days.
The same two people, first call to launch
You work with Pankaj on every build. No project manager in between, no handoff to a team you never met.
4+ year partnerships
We don't hand off and disappear. Our average client relationship is 4+ years. The best features come in year two. That's when the real patterns emerge.
We charge for the thinking
Most firms give the strategy away in a proposal and make it back on the build. We sell the thinking as its own engagement, and sometimes the answer is don't build.
We publish the market's numbers
The Gym App Index tracks the member apps of Australia's gyms, studios and fitness brands from public App Store data, refreshed monthly. Nobody else in this market does.
See the index →How we work
First we work out what's worth building. Then we build it. In our experience, when a platform goes wrong, it went wrong before anyone wrote code.
Where the real decisions happen.
Executing a plan you've approved.
What our clients say
Clients Featured In
