Your gym software handles operations.
It was never built to keep members.
Your gym management software handles the back office. We design and engineer the member-facing experience that sits on top of it, connected to the systems you already run. Two ways to get there: a platform built for your model, or our own platform under your name.
30-minute call. No obligation. No sales team.
We integrate with your existing gym management software and any platform with an open API. Your operations stay where they are. We build the member experience layer.
App Engagement Rate
74.8%
+6.2% since launch
Challenge Participation
2,840
Active this month
Workout Completion Rate
68.3%
This quarter
Push Notification Open Rate
42.1%
Last 30 days
Top Locations Today
Why a gym chain is different.
Consumer apps are one thing. Multi-location gym platforms with member integrations, compliance requirements, and tens of thousands of daily active users are another.
One experience, floor and phone.
A member's day is physical and digital, and for most operating hours the app is the front desk. Both layers have to feel like one brand.
Connected to your existing systems
Syncs with your gym management software. No data migration, no rip-and-replace. Your operations stay where they are.
Judged against Strava, not the gym down the road.
Members set their expectations on consumer apps, then open yours on the same phone. That is the benchmark.
Built for dozens of clubs.
Per-club content and staff scope, one view for HQ, and traffic that does not buckle when every member opens the app at six in the morning.
A platform of your own, or ours under your name.
Most chains do not need a software project. Some do. Here is how we tell the difference.
Bespoke development, built to your specification. Your features, your workflows, your member experience.
- Your programming or membership model is genuinely yours and no product carries it
- Your member experience has to be wired into the club system, the warehouse or the CRM
- You want to own the roadmap, and the code
- National scale: tens of thousands of daily members, dozens of clubs
MyTrainerKit is our own coaching platform, for when you need the coaching layer for your members in weeks, alongside what you already run.
- Coaching is a serious part of what you offer, across several clubs
- Coaching today runs on PDFs, WhatsApp, spreadsheets, or a per-coach app that carries someone else's brand
- You want one branded platform across clubs, running alongside your booking and access systems as its own app
- You want to be live in weeks, not quarters
A members' app and a coaching console under your name. One operator live at a time. See MyTrainerKit.
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The advantage of consumer-app experience.
We've shaped consumer fitness experiences for 300,000+ users, so we know what your members expect.
Most club software thinks in dashboards. We think in the member's day. Your members set their expectations on consumer apps. We bring that standard to your chain's platform, and on Ongoing Care we keep refining it as those apps move.
Frequently asked questions.
Custom when your model, integrations or scale need something no product carries. Our platform when you need the coaching layer under your name in weeks. The first call usually settles it.
A custom build is scoped by the Blueprint, which sets the timeline with the price. Our platform is live in four to six weeks from signing.
No. For most coaching-led chains the answer is our own platform, branded as yours and live in four to six weeks. Custom is for chains whose model, integrations or scale a product cannot carry. The first call usually settles which.
It carries your name, logo and colours on the members' app and the coaching console. It is not a template with a logo swapped: it was built for multiple clubs from the first line of code, after a decade of custom work. Your custom platform, if you have one, stays custom.
Our architecture supports location-specific content, schedules, staff access, and notifications from a single admin dashboard. Each location can be managed independently while rolling up to centralised reporting. We've designed this for gym chains operating across dozens of sites.
Yes. On a bespoke build we integrate with your member management, billing and CRM systems, and we audit your stack during discovery to design it. Our own platform runs alongside those systems as its own app. If you want it integrated, we are open to that. It depends on the level of integration you are looking for.
After launch, we move into a retainer relationship with regular review cadences. We analyse user behaviour, identify drop-off points, and prioritise features that drive member retention and engagement. Our average client relationship is 4+ years. We stay. We don't disappear after delivery.
We build with security-first architecture: encrypted data at rest and in transit, role-based access controls, and compliance with relevant data protection regulations. For enterprise clients handling sensitive member data, we conduct security audits and can work within your existing compliance frameworks.