You built the brand.
We build the platform.
For founder-led coaching businesses with a team and paying clients: programming, nutrition, check-ins and billing under your name, built so the standard survives without your hands on every plan.
30-minute call. No obligation. No sales team.
Active Subscribers
0
+14.2% ↑
Monthly Revenue
$0
+8.7% ↑
Retention (30d)
0%
+2.1% ↑
Workouts Logged
0
+22% ↑
Subscriber Growth
The pattern we've seen.
Revenue grew. The audience grew. There's a team now: a few coaches, someone on the inbox. But watch how the work actually flows for a week. The founder still writes or approves most of the programs. The hardest client questions still land on the founder's phone. The method lives in one head, and the newer coaches deliver something close to it, on a good day.
Then the tools start to show it. The app carries someone else's name. Check-ins land in four different places. Each coach programs a little differently, because nothing carries the standard for them. Hiring more coaches does not fix it. It dilutes it.
We've seen this pattern in every coaching brand that's come to us. The fix is a platform that carries the method: templates that hold your programming, check-in standards built into the review, client records that belong to the brand. Then the business replicates you instead of depending on you.
Platforms we've shaped for coaching brands.
From first launch to scaled subscription businesses.
Gold Coast, Australia
From Web App to the #1 Native Fitness Platform
Evidence Based Training
Adam Sullivan's dietitians, nutritionists and exercise scientists run the platform themselves. Programming, nutrition, check-ins and memberships for tens of thousands of members, four years and counting.
Read case study
Gold Coast, Australia
Revolutionising Fitness: From eBooks to Interactive Experiences
Move With Us (Formerly Bodies by Rachel)
From consultant to partner. Growing into a multi-million dollar fitness platform with training, nutrition, and community. 100K+ users and counting.
Read case studyMelbourne, Australia
World's First-of-its-Kind Motocross Coaching Platform
MWMX by Kale Makeham
Helping a 12-time Australian supercross champion scale his championship-tested coaching methods to 7,400+ riders worldwide.
Read case study
Miami, Florida, United States
Helping Women Get Their Glow Back and Reach Their Fitness Goals
DaniMunozFit
From revenue-sharing and e-book piracy to owning her own platform. A membership-driven fitness business empowering thousands of women.
Read case studyWhat these platforms do
Workout tracking, nutrition, progress and meal plans.
We've solved all of these problems before.
Every coaching brand is different. We scope what your platform actually needs based on your business, not a checklist. No feature bloat, no noise.
Subscription Billing
In-app purchases, trials, promo codes, revenue analytics.
Video & Offline Mode
Adaptive streaming, background downloads, full offline playback.
Nutrition & Meal Swapping
Macro tracking, grocery lists, and our most-requested feature.
Community & Challenges
Leaderboards, social feeds, engagement tools that retain.
Business Analytics
Revenue, retention, churn. Decisions, not guesses.
Wearable Integration
Apple Watch, Fitbit, HealthKit syncing.
Smart Notifications
Reminders, re-engagement, scheduling that drives opens.
Content Management
Upload workouts, schedule programs, manage your library.
Frequently asked questions.
Absolutely. In fact, the tools we build only enable the coaches behind the programme to build their programs more efficiently, and keep them consistent with their coaching philosophy.
Yes. Online, in clubs, or both.
We don't publish prices, and we don't estimate. A custom build is scoped by the Diagnostic and priced by the Blueprint, as a fixed price. You know the number before you commit to it.
A custom build typically takes three to six months from kickoff to app store launch. The Blueprint sets the timeline with the price.
Absolutely. Move With Us came to us after a failed build with a previous agency. We rebuilt it into one of Australia's top fitness platforms with 100K+ users. Whether it's a rescue, a rebuild, or an upgrade, we know how to take over and make it work.
You need a team and paying clients, not a follower count. Founder-led brands with several coaches and a real client base are who this is built for. We'll be honest on the first call about whether a platform is the right move yet, and which one.
Launch is just the beginning. We stay on after launch for maintenance, feature development and growth. Our average client relationship is 4+ years, because fitness platforms need continuous iteration on real member data.