MWMX Coaching
Revolutionising motocross coaching — how we helped Australian supercross champion Kale Makeham scale his championship-tested methods to riders worldwide.
Start a conversation
A champion who wanted to coach the world
Kale Makeham is an Australian supercross champion and 12-time title holder who sought to transform his in-person motocross coaching into a digital platform. Known for his passion, Kale is also an amateur pilot, motorbike rider, and business builder.
He wanted to scale his weekend coaching sessions to reach a global audience.
Beyond a collection of YouTube videos
The challenge was to bring Kale Makeham's in-person coaching to a digital format and revolutionise the motocross coaching experience. The goal was to create a digital product that would effectively improve the skills and techniques of motorcycle riders — from amateurs to professional racers.
Kale had envisioned a coaching model that utilised his championship-tested methods for significant improvement and providing a unique engagement experience beyond just a collection of videos available on YouTube.
Innovation, engagement, and quality content
We collaborated closely with Kale to understand his vision and build a leading motocross coaching app. Our focus was on innovation, user engagement, and quality content.
We designed and developed an app that offered interactive skills-based assessments, leveraging accountability and a comprehensive curriculum to enhance motorcycle riding skills. Our goal was to encapsulate Kale's expertise and make it accessible to all users.
Through design iterations, user feedback, and continuous improvement, we ensured the app met the highest standards and resonated with users worldwide.
A first-of-its-kind coaching platform
Innovative Skill Assessments
Meticulously crafted riding assessments condensed into a 1 x 8m square, taking just 10 minutes. Riders film themselves and submit footage through the app for Kale's personalised coaching. All you need is a bike, four cones, and a backyard — adapting from 50cc beginners to 450cc veterans.
Engaging User Features
Memberships granting access to a library of expert videos, catering to riders at all engagement levels. Innovative features and functionalities providing a highly personalised motocross coaching experience.
High-Quality Content
Video content paired with personalised recommendations based on each rider's skills and improvement areas. Reliable, valuable information exclusive to the app.
Seamless Experience
Intuitive, visually appealing interface that's easy to navigate and responsive across devices. Refined through regular testing and user feedback.
A first-of-its-kind platform
This platform not only scales Kale's in-person coaching but also revolutionises the motocross coaching experience for riders worldwide.
Personalised motocross coaching platform
Riders improved
Of its kind in motocross
Championship methods scaled worldwide
"Simply Fantastic! Delivered with Quality. I approached Extenova about a project and they have delivered on every promise since. As somebody who is new to the App design world, they have been accommodating and informative on the process and have been able to bring my ideas to life. Pankaj is fantastic to deal with and his team have delivered with quality time and time again."
