MWMX Coaching App
Developing the Premier Motocross Coaching Platform
Known for his passion as an amateur pilot, motorbike rider, and business builder, Kale wanted to scale his weekend coaching sessions to a global audience. The challenge was to create a digital product that could effectively improve the skills and techniques of motorcycle riders, from amateurs to professional racers. Kale envisioned a coaching model that utilized his championship-tested methods for significant improvement, providing a unique and engaging experience beyond just a collection of videos available on YouTube.
We collaborated closely with Kale to understand his vision and build a leading motocross coaching app. Our focus was on innovation, user engagement, and quality content. We designed and developed an app that offered interactive skills-based assessments, leveraging accountability and a comprehensive curriculum to enhance motorcycle riding skills. Our goal was to encapsulate Kale's expertise and make it accessible to all users.
Through design iterations, user feedback, and continuous improvement, we ensured the app met the highest standards and resonated with users worldwide.
To maximize the app's coaching potential, we created meticulously crafted riding assessments. These tests, condensed into a 1 x 8m² square, take just 10 minutes to complete. Members simply ride the tests, film themselves, and submit the footage through the app. Kale then reviews the videos to provide personalized coaching advice and content, helping riders improve their skills. The beauty of these tests is their simplicity and adaptability: all you need is a bike, four cones, and a backyard. Whether you're a first-time beginner on a 50cc bike or an advanced 450cc veteran, the tests adapt to your skill level.
We incorporated innovative features and functionalities to provide a highly personalized motocross coaching experience. The app includes memberships that grant access to a library of expert videos, catering to members at all engagement levels. This ensures continuous user engagement and value.
Recognizing the importance of high-quality content, we designed the app to include both video content and personalized recommendations based on each rider's skills and improvement areas. This ensured that every member had access to reliable, valuable information exclusive to the app.
We prioritized a seamless and intuitive user experience. Our careful design and development resulted in an interface that was easy to navigate, visually appealing, and responsive across different devices. Regular testing and user feedback allowed us to make necessary adjustments, enhancing the overall user experience.
By collaborating with Kale Makeham and focusing on innovation, user engagement, and quality content, we designed and built a first-of-its-kind motocross coaching app. This platform not only scales Kale's in-person coaching but also revolutionizes the motocross coaching experience for riders worldwide.
I approached Extenova about a project and they have delivered on every promise since. As somebody who is new to the App design world, they have been accommodating and informative on the process and have been able to bring my ideas to life. Pankaj is fantastic to deal with and his team have delivered with quality time and time again.
Kale Makeham
