Bodies By Rachel specializes in female transformations, providing with tools they need to achieve their health and fitness goals.
Vision behind Bodies by Rachel
Rachel Dillion - The Australian entrepreneur, who is behind the transformation brand Bodies by Rachel, was selling fitness program PDF ebooks and challenges. While there was a lot of demand for her ebooks, she really wanted to create a really interactive fitness experience for her clients. She had a system going for her where she was limited by staff to scale her fitness programs.,
Her vision was to create a fitness app, which covers all aspects of living a healthy lifestyle - training, nutrition and mindset - tailored to the individual.
Rachel & her team got in touch with us to develop a fitness solution for their vision, while they had a sub-par experience of dealing with another vendor (agency) who was only able to execute this poorly.
Designing the best experience
It took us a couple of weeks to dive into what Rachel had invisioned and our team started putting the pieces together to create an interactive app experience for her popular challenges - Booty, Bikini & Shred.
We spoke to Rachel & her team couple of times each week to understand her coaching methods. Designing the app for an all-female audience was an interesting challenge to work on!
App features
Rachel's vision to provide tailored nutrition and training programs to her clients was the underlying principle for all the app features we introduced.
Building the training module into the app was always a challenge as Rachel wanted to make sure clients are getting the best results as possible! With fresh training videos that load quickly (in underground gyms), the guided workouts with a built-in smart timer for workouts and ability to swap out exercises for progressions or regressions are some of the features we built in the initial versions of the app.
The nutrition guidelines in the app were detailed and included full day meal plans that the clients can select based on their dietary restictions. An important feature built was the ability to swap out foods for another choice was a great feature that the clients loved!
Scaling the business
The BBR app had over 100k+ users and it was a pleasure for our team to never let the app down. With so many users on the app everyday, analytics, infrastructure & data security were a top priortity.
We were always looking to optimize, automate and build easy to operate tools on the administration side for the BBR staff, so that handling so much traffic & data doesn't overwhelm the team.
App Updates
Over the years, our team worked with Rachel's team to create newer versions of the app and make it one of the top fitness apps available in the category. We pioneered in introducing a workout planner & library, a brand new food journal and proving customization for macro nutrition, etc. as some of the major updates that came along in the app.
Bodies by Rachel has now rebranded to Move With Us & is one of the leading fitness apps on the App store & Google Play store.