Move With Us
(Formerly Bodies by Rachel)
From consultant to partner. How we helped Bodies by Rachel become Move With Us - revolutionising fitness from e-books to interactive experiences, growing into a multi-million dollar business.
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How a consultancy became a partnership
Move With Us was originally Bodies by Rachel when we started working with them in early 2018.
We came in as a consultant when they were with another vendor and unable to find solutions to some issues. Our job at that time was to come in and simplify their life and facilitate their work with the other vendor.
In a couple of weeks, based on the other vendor's delivery, it was clear to them that they wouldn't like to proceed with the other vendor. That is when they asked us to step up to be their partners on the project.
An amazing interactive experience
Rachel's vision was to build an amazing interactive experience in the form of an app. The app would involve fitness challenges and programmes with different cohorts and durations — 4 weeks, 6 weeks, 8 weeks, 12 weeks.
We were able to understand this vision and crystallise it into an app that we launched quickly to meet her time frames for a pre-sold challenge.
Four years of pioneering features
As time progressed, we partnered with Bodies by Rachel over the course of four to five years to build features and experiences onto the app, which were pioneers in the industry. We not only built business logic and user interface but also delivered them incrementally every few months, which kept the audience really looking forward to the updates.
We are glad we could help Bodies by Rachel grow into something that we had never imagined it would be — within a few years, it became a multi-million dollar business. We also collaborated with Bodies by Rachel in an advisory capacity as they worked with the other aspects of their business.
From e-books to interactive experiences
We revolutionised the fitness industry, engaging users with tailored programmes and a vibrant community.
Comprehensive Fitness App
Beyond simple PDFs — a fully interactive experience encompassing training, nutrition, and mindset coaching.
Challenges & Programmes
Multiple cohorts and durations — 4, 6, 8, and 12-week challenges that drive engagement and community.
Scalable Infrastructure
Optimised performance, automated processes, and data security to handle high traffic and large volumes of data seamlessly.
Intuitive User Experience
Accessible to all fitness levels. Seamless from onboarding to daily use, ensuring users can easily access all features.
Incremental Delivery
New features and experiences delivered every few months — keeping the audience looking forward to every update.
Advisory Capacity
Beyond app development — we collaborated on broader business strategy as the platform scaled.
What the partnership delivered
From consultant to long-term partner
Business growth within a few years
Features that set new standards in fitness tech
"Working with Pankaj and the Extenova Team has surpassed my expectations in every way possible. It truly feels like Pankaj is an extension of my Team, not an external agency. We worked together from concept to delivery, and created a best-in-class product that allowed our business to scale to heights I only dreamt of. I cannot recommend their service enough."
