Insights.

What we've learned from shaping fitness platforms reaching 300,000+ users.

The Real Cost of Switching From Trainerize to a Custom Platform

Before you switch platforms, understand the costs nobody talks about. A framework for knowing when the timing is right.

Revenue-share platforms seem affordable at first. At scale, they become the most expensive decision a fitness creator makes.

Patterns that only emerge from watching real users across real platforms for years. Not theory. Not best practices. Observed behaviour.

About half the fitness businesses that come to us aren't ready for a custom platform. Here's how to know which side you're on.

When users leave your fitness app, the instinct is to build more. The data says the opposite.

The first 7 days of a user's experience determine whether they stay for months or disappear forever. Here's what the data shows.