Fernwood Fitness
Building the digital platform for Australia's largest women-only gym chain — 70+ locations, 70,000 members.
The Challenge
Fernwood Fitness is Australia's largest women-only gym chain — 70+ locations, 70,000 members, and a brand built on empowering women through fitness. But their digital experience hadn't kept pace with the physical one. Members were managing bookings, memberships, and progress across disconnected tools that varied from club to club.
The scope was enterprise-grade: build a unified digital ecosystem that works across 70+ independently operated locations, each with its own class schedules, staff, and member base. The platform needed to handle class bookings, member engagement, multi-location management, and data integration — all while maintaining the personalised, community-driven experience Fernwood is known for.
The challenge wasn't just technical — it was operational. Every feature had to work for a single-club member in regional Victoria and a multi-club member in Sydney. The system had to integrate with existing gym management software, respect franchise-level autonomy, and scale without breaking the member experience.
Our Approach
The Diagnostic
Study the business. Deliver findings & recommendations.
The Build
Design, develop, and launch. Scope defined by the Diagnostic.
Ongoing Care
Iterate with real data. Grow the platform over years.
Key Features Built
Member App
Unified mobile experience for bookings, memberships, workouts, and club engagement across all locations.
Multi-Location Management
Franchise-aware platform supporting 70+ independently operated clubs with centralised oversight.
Class Booking
Real-time class scheduling with waitlists, capacity management, and cross-club booking support.
Member Engagement
Push notifications, challenges, personalised content, and retention-focused engagement flows.
Data Integration
Seamless integration with existing gym management software, payment systems, and access control.
Analytics & Reporting
Network-wide dashboards for member activity, retention, class utilisation, and revenue per location.
The Results
Case study coming soon.
This project is currently in development. Full results and testimonials will be published upon launch.
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