Emma Dillon Fitness
A bespoke coaching platform for elite clients — no templates, no auto-generation. Fully personalised training, nutrition, and mindset coaching from a WBFF top-10 finalist.
Start a conversation
From championship stage to coaching platform
In 2017, Emma finished in the top ten in the World Beauty Fitness and Fashion (WBFF) bikini championship. She wanted to run a personalised coaching programme which includes personalised training, nutrition, and habits. This was a very high-end coaching programme for elite clients — no auto-generated plans, no e-books, nothing generic. It was a fully personalised, custom, tailor-made experience.
Emma's 12-week coaching program helps users achieve lifestyle transformations through personalised fitness and nutrition plans. The app enables users to onboard by entering their preferences, restrictions, and training schedule, allowing Emma to deliver fully customised programs.
Scaling bespoke without losing bespoke
As demand for Emma's coaching grew, manually managing personalised training and nutrition plans became unsustainable. The key issues were:
Maintain personalisation
Every client needed a bespoke plan, not a template. The high-touch, elite nature of the service couldn't be compromised.
Reduce manual workload
Emma was spending more time on admin than on coaching. She needed tools, not templates.
Seamless tracking
Clients needed a way to track progress, receive feedback, and stay accountable throughout their 12-week journey.
Tools for the coach, not a replacement
The goal was to digitise Emma's coaching programme while keeping the experience personal and engaging. This was not about automation replacing the coach — it was about giving Emma better tools to deliver her personalised service at scale.
- Custom backend and CMS for programme management
- Smart onboarding with preference collection
- Goal tracking, progress monitoring, and mindset coaching
- Expert oversight maintained while reducing manual tasks
A bespoke coaching experience, digitised
Membership Management
Subscription handling, client onboarding, and membership tiers — giving Emma full control over her coaching business.
Personalised Plans
Fully tailor-made training and nutrition for each client. No auto-generation, no templates — every plan is custom.
Goal Tracking
Real-time progress feedback. Clients track their journey and Emma sees exactly where each client stands.
Mindset & Habits
Beyond training and nutrition — sustainable routine building, mindset coaching, and habit formation.
Coach Dashboard
Efficient client management — programme delivery, client tracking, and content management all in one place.
Adaptive Programme
Plans adjust as clients progress through the 12-week programme, keeping the experience relevant and challenging.
Bespoke coaching, scaled sustainably
High-end, personalised coaching maintained at scale
Personalised tracking kept clients engaged and committed
Clients connected and supported each other's progress
Positioned for long-term expansion without compromising quality
