Basic Girl's Guide
From bestselling physical diary to Top 50 app — helping busy girls balance work, social, health, self-care, and commitments. Life is short. We helped Lucy build the app to kick major life goals.
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From physical diary to digital platform
Lucy Jackson got in touch with us to build an app that was her vision. Lucy is renowned for her expertise in building online communities like @wethe_wildones and @jaggerandstone.
She already sells yearly diaries designed to help busy girls balance work, social, health, self-care, and commitments — to be fulfilled, grateful, and stay organised. Her vision was to convert this into an app. She wanted to help others kick major life goals. Life is short, so we helped her build this app.
The one organisational tool you need
Lucy envisioned a comprehensive organisational tool to help individuals stay on track in all areas of their lives.
She aimed to create an app that would cater to a diverse audience — busy professionals, students, and stay-at-home parents — providing them with the tools to balance social life, work commitments, and personal well-being.
User-friendly design meets functionality
Collaborating closely with Lucy, we developed the Basic Girls Guide (BGG) App, focusing on user-friendly design and functionality. Our goal was to encapsulate her vision into an intuitive platform that offers features like scheduling, goal setting, journaling, and more — all tailored to enhance the user's daily life.
Through design iterations, user feedback, and continuous improvement, we ensured the app met the highest standards and resonated with users worldwide.
Everything you need in one app
Lite and Pro subscriptions, allowing users to choose plans that best suit their needs.
Plan Your Schedule
An easy-to-use calendar for daily, weekly, and monthly planning.
Set Your Goals
Tools to define and track weekly, monthly, and yearly objectives.
Write Your Lists
A to-do list with reminders. Unfinished tasks automatically carry over to the next day.
Journal Your Thoughts
A journaling feature to encourage mindfulness and gratitude.
Video Courses
Expert content including "A Basic Girl's Guide to Unf*ck Your Life" — a 10-episode series for personal growth and community building.
Seamless Integrations
Event sharing, countdowns, and sync with Google Calendar, iMessage, and social platforms for cohesive life management.
Loved by users
"This app is the best!!"
I've used the app for months now and absolutely love it!
Holly May L — May 2023
"Exactly what I've wanted for years!!"
I've been searching for a calendar app that's better...
Alexis LX — Feb 2022
"So easy to use!"
Love this app, it's everything I need in one place!
kmerrin — Feb 2022
"Top LORD ever award goes to LKJ"
Honestly, what can't this woman do? Lucy understands the needs of...
Nic_Kate2 — Feb 2022
"Amazing!!"
Best app for organizing and getting your life on track.
_bonnieking — Feb 2022
"Everything I need in one app!"
I can input everything I need day to day, week to week, month to month...
loisbailey — Feb 2022
"You guys have been so amazing and professional to work with. I have absolutely loved creating the Basic Girls Guide app with you. I really appreciate your professionalism and how amazing you've been to work with. I am so thankful!"
